NFL legend Tom Brady has opened up on his new career venture after merging his company with Boston-brand NoBull.
The seven-time Super Bowl winner joined Pat McAfee to discuss the career development on Tuesday.
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Brady dialed into ESPN's The Pat McAfee Show for an interview with the former NFL punter.
Since hanging up his cleats in February last year, Brady has thrown himself into numerous business ventures.
The 46-year-old has invested in English soccer club Birmingham City and is in the process of becoming a minority owner of the Las Vegas Raiders.
McAfee introduced Brady as a "phenomenal businessman" as the GOAT called in from his Florida kitchen.
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"So many good things are happening, I'm so excited about 2024," said Brady.
Before going on air, Brady had revealed he was merging his health and nutrition company, TB12, and his apparel company with the training brand NoBull.
"The year is off to a great start with the NoBull merger. I'm super excited about it," he added.
The deal, announced on Tuesday, will see Brady become the second largest shareholder in the company, behind BodyArmor founder Mike Repole.
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NoBull was founded in 2015 by former Reebok executives Marcus Wilson and Michael Schaeffer.
The company sells footwear, apparel, and accessory brands for people "who train hard and don't believe in excuses," per its website.
"Joining up with Nobull and the platform they already have gives me the opportunity to impact a lot of lives," Brady continued.
"I think it's a lot like your show. You start with an opportunity, go down different paths, and have the chance to make that a bigger opportunity.
"I know there's massive growth potential [with NoBull]. We have a great vision. I love being affiliated with them.
"It's a Boston company, it's where my roots were. We care about our consumers and we plan to do great things."
Brady is also preparing for his new career as a broadcaster, which is due to start in the 2024 NFL season.
The three-time MVP signed a 10-year deal with Fox Sports in the summer of 2022.
It will see Brady earn more than $375 million over the next decade.
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He told McAfee he was "super excited" for the opportunity and the job would be "a lot of fun."
Brady is set to replace Greg Olsen on primetime broadcast in the Fox booth.
