THE Super Bowl will have an alternate telecast for the first time in NFL history with a kid-focused broadcast on Nickelodeon.
The NFL and CBS Sports announced Tuesday that the 2023 season will feature a Nickelodeon telecast for the Super Bowl.
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Super Bowl 58, which will be played in Las Vegas, is set to be broadcasted on CBS.
And CBS's parent company is Paramount Global, which also owns Nickelodeon.
The Nickelodeon presentations are targeted at children that display slime-filled endzones as well as animated graphics of Spongebob Squarepants and other Nick cartoon characters.
Guest reporters and virtual filters also appear on the broadcast.
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Former NFL player-turned-broadcaster Nate Burleson will be in the broadcast booth along with other Nickelodeon stars for the Super Bowl game.
The broadcast will air on delay in the United Kingdom, Australia, and New Zealand.
In 2021, the Nickelodeon NFL telecasts made its debut in an NFC Wild Card playoff game between the Chicago Bears and New Orleans Saints.
Nick's first NFL telecast averaged 2.06 million viewers.
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The telecast has returned for a Christmas game in each of the past two seasons.
Last season's Christmas game between the Denver Broncos and Los Angeles Rams averaged 906,000 viewers.
And the Ram's 51-14 blowout win went viral after Spongebob's best friend Patrick Star roasted Broncos star Russell Wilson after an interception.
"That's not what he wanted to cook," Star said after Wilson was picked off by Rams' linebacker Bobby Wagner in the first quarter.
