A POPULAR mall brand has unveiled a gigantic store change as it sets its sights on entering a growing sector in the fashion industry.
Pacsun opened its first Pac1980 store - the brand says the store and its new products are set to enter other malls across the US.
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Pac1980's opening expanded the fast-fashion retailer into athleisure wear.
The 1,500-square-foot store started selling ready-to-wear athletic leggings, skirts, onesies, and tops for teens.
The brand's first athleisure-based store opened in Mall of America in Bloomington, Minnesota.
Pacsun said it will open another location of the store by the end of 2023.
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Customers can shop the collection online - the brand also carries the line in 20 Pacsun locations.
Leggings start at $28, and onesies are as low as $32.
Most of the collection is priced under $40, Addie Rintel, Pacsun’s VP of design merchandising, said to Retail Dive.
POPULARITY OF ATHLEISURE
Pacsun executives said the new line of clothing will enter the market at a lower price point than a lot of its athleisure competitors.
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The clothes differentiate from the pack with retro-1980s style references.
"As a brand, we have been working through the strategy of activewear over the past couple of years, of what our aesthetic looks like as compared to the rest of the market, what is differentiating to our product versus everyone else," Rintel said to Retail Dive.
"Over the past eight months we’ve seen great success with our new product strategy, which essentially is taking a slightly more cleaned up, modern aesthetic with a bit of a retro influence."
WHAT'S INSIDE
Pacsun's new athletic options are made of three proprietary tech-based fabrics.
The three fabrics - Pac Whisper, Pac Glide, and Pac Move - optimize different functions like sweat-wicking or buttery soft feels.
Pacsun said it would develop new products for men's athletics but launched exclusively with the women's brand.
"We’re really trying to give her a head-to-toe look that she could go work out in if she wanted to," Rintel said.
"But that also pairs wonderfully with apparel."
Read More on The US Sun
The U.S. Sun reports on other retail changes - here is another brand that revealed a new store format.
Also, another mall staple launched an easier payments platform for teens.
