NFL fans had nothing but praise for Joe Burrow after his cheeky response to being called an "Ohio f***" on the Pat McAfee Show.
Burrow, 25, led Cincinnati to the Super Bowl last year where they were narrowly beaten 20-23 by LA Rams.
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Tipped for another big season, the former Heisman Trophy winner was on the media rounds Thursday night.
He stopped off for a blockbuster interview with former NFL kicker and now WWE fan favorite Pat McAfee.
And the Ames-native delighted fans with his deadpan delivery after McAfee gave him a stirring introduction.
McAfee said: "Our next guest is a Heisman winner. He had maybe the best college quarterback season on record.
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"Last year he went to the Super Bowl, two years ago he might have only played half a season but people said 'hey, this is that motherf***ing guy'.
"He's incredibly handsome, he's an Ohio f*** - so we know what that means..ladies and gentleman, Joey Burrow.
"You don't take offense to that do you, you are an Ohio f***?"
A smiling Burrow immediately shot back: "That's the way we are - it is what it is."
Born in Iowa in 1996, Burrow's family moved to Nebraska and North Dakota before settling in Athens, Ohio.
'JOEY B IS DIFFERENT'
The Bengals play-caller also gave an insight into his trash talking on the field - and claimed he would never back down from verbal sparring.
Burrow said: "I never start [trash talk] but I try to finish it when I can.
"I'm not gonna go out in the first quarter and start talking a bunch of trash.
"But if somebody says something to me, I'll be talking back all game.
"I would never say never [about getting too personal]. Whatever comes to the mind, you know how trash talk is".
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Fans were smitten with Burrow's candid interview and plenty were hyped for the Bengals' first game against the Steelers on the back of it.
One said: "Joey B is different."
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While another added: "That's my QB... love this dude."
And a third said: "You could not have constructed in a lab a player that checks as many boxes for a particular fanbase and region as Joe Burrow to Cincinnati. It is uncanny."