NHL analyst Rob Ray has suffered a gruesome head cut after being struck by a stray puck by the side of the ice.
The Canadian legend was on color commentary for the Buffalo Sabres game against the Arizona Coyotes on Monday.
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He was sitting beside the rink when he took the puck between the eyes during the third-quarter of the game.
Ray was left with blood pouring from the wound, as the referees stopped play to check on his injury.
He was seen trying to stem the flow with a towel, before being patched up with a bandage.
Players were seen racing over to the sideline to check on his condition.
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However, the ex-NHL veteran continued with the broadcast until the end of the game.
He told viewers of the MSG Network at home he was: "all good."
Fans reacted with shock at the incident on social media, but hailed Ray for his toughness after the injury.
One said: "Rob Ray is a monster. Puck between the eyes and he stays in the game."
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Another replied: "Still has the head set on. Beast."
A third joked: "Hit him in the hardest spot… He'll be fine…"
One added: "Glad to see Ray still getting into the action."
And a fan said: "The puck is in worse shape than Razor is because Rob Ray is the toughest SOB in the world."
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Ray played hockey between 1988 and 2004, starring for the Sabres and Ottawa Senators in the NHL.
The 55-year-old was known for his toughness, and is the Sabres' all-time leader in penalty minutes.
He played 15 seasons in the NHL with the team, and joined their broadcast crew in 2012.