A WOMAN has called out Abercombie & Fitch for changing their sizes throughout the years, which she says causes body issues for the retailer's buyers.
Previously, another woman had called out Old Navy for not being consistent with their sizing.
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Taking to TikTok, the stylist behind the account Fashivly shared an eye-opening video.
"If you are a millennial that has any sort of body issues, no matter what size you are, I need you to stop and I need you to listen because I literally figured out why today," she said as she filmed from her video.
The stylist, who holds a master's degree in fashion management, explained that she had bought several pairs of jeans for a video she had been producing for her followers and she decided to wear a low-rise, baggy, 90s style from Abercrombie & Fitch.
"I was very skeptical but to my surprise, I actually loved them. I thought they looked great, they looked cute, whatever," she said.
"So then I got curious - I'm a clothes hoarder so I went into my closet and found a pair of low-rise Abercrombie & Fitch jeans circa 2004 and keep in mind, I've been the same size since high school.
"Obviously, my body has changed but I am still the same jean size since then. But I said, let me try these on, this will be a gag, and see the difference."
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She then showed a photo of both jeans stacked on top of the other but one of them was twice as big as the other one.
She added: "These are technically both low-rise and the same size in too-short. And this is why we all have issues."
In a second video, she admitted that yes, brands have definitely changed their sizing in recent years as the body-positive movement caught force, but that doesn't deny the damage the caused those growing up in the early 2000s.
This happened because back then, the ideal beauty standard was being "stick skinny."
The Sun has reached out to the brand for comment but didn't receive any at the time of publication.
In recent years, Abercombrie was forced to restructure its brand after it faced criticism for years.
Back in 2013, a quote from the brand's CEO at the time, Mike Jeffries, surfaced where he claimed the brand only hired attractive people because that's the public they catered to.
This had people up in arms because it excluded plus-sized customers and those who didn't "fit the brand."
He offered an apology after claiming his words were taken out of context.
That same year, the brand began to be more inclusive in the sizes it carried.
Sadly, the public lost interest in the brand and it struggled until recently.
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