MERCEDES-Benz has taken a swipe at Tesla and Pharrell Williams after the celebrity was spotted struggling to parallel park his nearly 19-foot new truck.
Williams, one of the first drivers spotted behind the wheel of the headline-grabbing Tesla Cybertruck, was seen trying to park his car for nearly 10 minutes, reports said.
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The Happy singer and newly minted Men's Creative Director for Louis Vuitton was trying to park the electric truck outside a design studio.
Word spread about the music and fashion aficionados parking problems, sending droves of fans to the streets to watch the alleged struggle.
"That truck was never going to fit," one of the onlookers, Roxana Gonzalez, told Business Insider.
Eventually, he ceded the parking responsibility to a valet.
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Mercedes-Benz took the opportunity to poke fun at the Tesla's parking tech.
"Our Active Parking Assist can help with that," the German luxury car company's American arm commented on an Instagram post explaining Williams' struggles.
Mercedes-Benz added a winking emoji in the comment.
New Mercedes vehicles are equipped with sensors and cameras to help drivers easily access parallel parking spots.
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Tesla vehicles also have available parking assist features.
In a YouTube video, popular car reviewer Marques Brownlee said the Cybertruck felt "nimble" in parking lots.
"It feels like it shrinks the wheelbase, the whole dimensions of the truck," Brownlee said.
"It takes some getting used to, but it's very useful."
CELEB START?
Elon Musk initially promised the Cybertruck would hit the open market in 2021 for around $40,000.
Tesla started accepting deposits for the vehicle in November 2019.
The legendary electric car maker was unable to hit the timeline and pricing goals, referencing supply chain issues, parts problems, and spats with highway regulators.
The first ten production Cybertrucks finally hit the open road in November 2023 after a much-anticipated launch event.
Cybertrucks launched with prices ranging from $60,990 to just under $100,000 in three different battery models.
Alexis Ohanian, one of the co-founders of Reddit, was spotted driving a Cybertruck days before Williams' parking fiasco.
Expectant Cybertruck drivers took to social media to rip celebrities who they thought skipped the queue for their cars.
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"Celebrities are skipping the line," one person on X (formerly known as Twitter) claimed.
Another said: "A car for normal people... Celebs still get them first."
