A CAR buying expert left his six-figure job to go into business with his father - now they're averaging six million views on YouTube.
The rat race to make money is something many people get caught in, and even when we cross the finish line, some of us find ourselves feeling empty.
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That's what Zach Shefska, one half of the father-son duo that makes up CarEdge, found himself experiencing after earning title as Chief Operating Officer at 24 -years-old.
He owned a nice car, was able to travel and stay at top-tier resorts, and was earning the six figure salary he was told he'd be happy with.
After work, he'd call his dad, Ray Shefska, who was retired after working over 40 years as a sales manager for dealerships, and vent about how unhappy he was despite having everything he thought would make him happy.
"One night, he cracked, and asked 'Alright, I can tell you're unhappy, how can I help?' and I said, 'I want to help people buy cars,'" he told the U.S. Sun during an exclusive interview.
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"We started making YouTube videos ever since then, and for four years now we've just been trying to refine the channel, build a website, and come up with an amazing platform."
Before creating CarEdge, Zach's veracious entrepreneur spirit lead him to create other websites, and even start a subscription service that delivered protein supplements to customers while he was in college.
In combination with his father's extensive experience as a salesman, the two not only created a platform that will directly compete with other online platforms that allow people to buy cars, they've repaired a once strained relationship.
Before his dad retired, he was rarely home as he often worked 12+ hour days to make sales to customers.
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For anyone, not having their dad around during crucial years can cause resentment to fester.
Ray's retirement was not only a golden opportunity to work together, but it was a chance for the two to catch up - hence Zach's calls to Ray after work.
"My hatred wasn’t towards my dad, it was towards an industry because it prolonged the car buying process," said Zach.
Now, through CarEdge, the two have figured out a seamless way for people to buy cars online - the YouTube, TikTok, and Instagram views are simply a bonus for those who are eager to learn about buying a car.
With their website, 30 customers have been successfully able to buy cars without the need for human intervention, and they suspect they'll be able to sell 40 next month.
With Amazon partnering with Hyundai to form an online platform for customers to buy brand-new Hyundai vehicles, the competition is at an all time high.
"We directly compete with Amazon," said Zach.
"We're playing matchmaker just like them, and the whole process is just to streamline the process of buying a new car to take about half an hour instead of 12 hours like my dad used to deal with."
Unlike Amazon's platform, though, CarEdge has an emphasis on the personal aspect - where people can ask questions and be met with someone who has their best interest in mind.
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"People are spending $40,000 to $50,000 dollars, so they naturally have questions," he continued.
Every Monday and Friday, the duo have a livestream on their YouTube where viewers can ask questions, discuss car buying tactics, and meet the genuinely helpful people on a wholesome mission to help people gain confidence when buying a car.
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