NHL legend Henrik Lundqvist is known for having style as well as substance.
The former New York Rangers goaltender is considered one of the greatest European players to have competed in the NHL.
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Lundqvist was inducted into the Hockey Hall of Fame this year after an illustrious 15-season career with the Rangers, where he had his jersey retired after setting numerous franchise goalie records.
The fashion-conscious Swede has also been regularly voted the best-dressed or most-stylish athlete in sports.
Lundqvist previously developed his own fashion line with Bread & Boxers, as well as a special edition watch with TAG Heuer.
Now he has partnered with Swedish lifestyle brand Morgan Madison to launch his own fragrance called Next Chapter.
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"For the past 18 months I’ve been working on a project that I’m excited to share with you today," Lundqvist posted on social media.
"I’m thrilled to unveil my Next Chapter in partnership with the world-renowned Swedish brand Morgan Madison.
"We’ve created not one, but two fragrances that perfectly capture the essence of my career and what lies ahead."
Next Chapter Vol. 1 and Vol. 2 are on sale for $230.
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Vol. 1. "offers a unique blend of serenity and invigorating vitality. It wraps you in a comforting warmth while simultaneously delivering the freshness of citrus."
Meanwhile, Vol. 2 " encapsulates the essence of a New York evening – a scent that radiates confidence while veiling itself in an aura of intrigue."
Lundqvist has embraced fashion after making some style mistakes early in his career.
“Over the years I learned that the best advice when it comes to style is simple: be true to yourself,” Lundqvist told Men’s Journal.
“Year-by-year I tried new things and I learned from my style mistakes.
"I had some really bad outfits at the beginning – nothing worked together.
"You go through things and find out what you like and what works for you.
"Eventually, you get to, ‘This is me, this is who I am and how I want to dress.’
"My best advice is to be yourself and try and stick to that.”
