DOLLAR General shoppers will have over 100 new items to pick up as the store invests in its private brands.
Customers flock to the discount store to take advantage of its low prices on all different types of products.
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Dollar General announced it is putting "food first" by expanding its private label brand, Clover Valley, to include more on-trend national brand alternatives.
The private label will introduce more than 100 new items for 2023, including a wider selection of sauces, condiments, entrees, sides, and snacks at affordable price points, according to a press release.
Clover Valley was first introduced in 2009 and has since expanded to include about 600 items, such as; lobster bites, crab cakes, mild and medium buffalo wing sauce, Berry Blast and Tropical fruit snacks, and peanut butter and jelly wafer sticks.
As of the company's first quarter, nearly 3,900 locations offer fruits and vegetables, but they hope to increase that number to 5,000 by January 2024.
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“When Dollar General pioneered the ‘dollar store’ format in 1955, few food products were offered. With continual growth and changes to the Company’s business model, our product selection has evolved,” said Jackie Li, senior vice president of private brands and global sourcing.
“Customers shared that they believe in the quality and equity of Clover Valley and were receptive to more innovative products. We have put ‘Food First’ this year because we see a need and to fulfill the desire for even more options.”
Dollar General's Food First initiative is a strategy to offer customers healthier options including more food products and fresh food.
Approximately 80 percent of Dollar General stores serve communities of 20,000 or fewer people, and many of them, especially in rural areas, rely on the store for their basic household essentials.
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MORE DOLLAR GENERAL CHANGES
In July, Dollar General asked for bids bid from what it called more diverse suppliers.
Specifically, the company is looking for suppliers from five organizations; the National Minority Supplier Development Council, Women’s Business Enterprise National Council, National Gay and Lesbian Chamber of Commerce, National Veteran Owned Business Association, and producers who are disabled.
The store said the move to new suppliers with diverse backgrounds aims to "remove or mitigate unintended barriers" for product suppliers made by people from historically marginalized communities.
"We’re excited to seek new vendors to help ensure the unique customers and communities we serve have relevant products they depend on us to carry," said Emily Taylor, executive vice president.
"We look forward to connecting with new vendors to extend our supplier diversity efforts and learn how we can collaboratively better serve our customers."
A Dollar General shopper shared how she "stacks" her coupons to get $26 worth of products for just $6.20.
Plus, see the new rewards program at the store that will save shoppers money.
