NFL Superstar Aaron Rodgers's iconic role with a famous insurance company has ended — and fans are in shock.
The 39-year-old legendary signal-caller partnership with State Farm Insurance has discontinued after 12 years, and NFL fans proclaim it's the "end of an era."
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After over a decade of 'Discount Double check,' Rodgers will be without the insurance company heading into the season.
The partnership ended at the end of the 2022 NFL season — Kurt Badenhausen of Sportico reported the two split ways and that Rodgers' final State Farm commercial aired back in January during the NFL playoffs.
"We wish Aaron the best in his future endeavors," a State Farm spokesperson said via Badenhausen.
NFL fans rushed to social media after the news and expressed various emotions.
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A said: "Why's this more sad than him leaving the Packers lol end of an era."
Another suggested: "This should be illegal."
A third: "End of an Era. This hits the hardest."
And a fourth: " Sad times. My 5th-grade music teacher called me discount double check because of these ads, man."
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His former teammate and current Green Bay Packers offensive lineman David Bakhtiari commented: "All-time commercial content."
Rodgers first signed an endorsement deal with State Farm in 2011 after winning his first and only Super Bowl with the Packers.
The commercials were a huge hit, and the partnership became one of the most famous endorsement pairs in sports.
Rodgers became known for the State Farm slogans while incorporating his championship belt celebration.
He earned nearly $3million a year during his tenure with State Farm —which was one of the most valuable endorsement deals among sports.
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